ALU represents orally transmitted knowledge that is passed down or transferred between individuals. This is akin to one “vessel” pouring liquid (ALU) into another vessel, representing the passing of tradition and secret wisdom from teacher/guru to student/disciple. This can be visualized like a great fountain, where water cascades down from one source point, representing the head of the spiritual lineage, falling down into further basins which overflow into more and more, representing each member who retains the teachings.

One could also speculate that the magical phrase ALU, while being associated with an “intoxicating” beverage, could be a reference to the “madness” that Odin is said to bring forth in his devotees. Other Proto-Germanic words like aluh (amulet) and alh (protect) can bring us to see ALU as being “protected by the intoxication of Odin.” It is quite possible, as with the Vedic and Egyptian ancient temples, that this ALU was a mix of substances, kept within the temple for sacred use. Other ingredients were likely various herbs and psychedelic mushrooms.

ALU can also be associated with inspiration and the “Mead of Poetry.” This magical liquid is said to cause consumers to become skalds (poets) and scholars; created by the dwarves Fjalar and Galar by mixing honey with the blood of the wise god Kvasir. Odin steals this magical mead disguised as an eagle and brings it back to Asgard. He then (through his mouth) delivers it to the gods and those skilled in poetry, emphasizing the concept of orally transmitted wisdom. This story can be found in Skáldskaparmál.

May ALU flow within all sentient beings and may divine intoxication drive your spirit forward.

Hailaz / Namaste

-Ansuz Society